Ready to grow your Instagram following without falling into the scroll-and-hope trap? Join award-winning author, adjunct professor of marketing communications, and social media strategist Sweta Vikram — who’s built a thriving community of over 13,000 engaged Instagram followers — for a power-packed session on marketing that actually works. Sweta has helped businesses around the globe master the art (and science!) of building authentic, engaged communities on Instagram — and now she’s sharing her best strategies with you.

You’ll learn how to craft content that connects, leverage data-driven insights, and turn followers into real fans. This isn’t about gimmicks or quick fixes; it’s about creating a sustainable, impactful Instagram presence that elevates your brand. Whether you’re a creative, entrepreneur, or marketing pro, you’ll leave with practical tips you can implement immediately — plus a fresh perspective on how to make Instagram work for you.

Key Takeaways:

• Content That Converts: Discover what truly resonates with your audience and how to design posts that spark engagement.

• Algorithm Demystified: Learn how Instagram’s current algorithm works—and how to make it work for you.

• Growth Without Gimmicks: Build a loyal, authentic following with strategies that prioritize relationships over vanity metrics.

At this session, Sweta will share practical Instagram marketing strategies you can apply right away to grow your following and transform engagement into meaningful connections.